Marketing Mistakes and Successes, 11th Edition

Marketing Mistakes and Successes, 11th Edition

ناشر Wiley
نویسنده
تعداد صفحه 410
سال 2009
زبان انگلیسی
شابک 9780470169810
حجم فایل 4.6 MB
نوع فایل pdf

This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.

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