CRM Fundamentals

CRM Fundamentals

ناشر Apress
نویسنده
تعداد صفحه 248
سال 2011
زبان انگلیسی
شابک 9781430235903
حجم فایل 5.2 MB
نوع فایل pdf

CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.

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